The ‘predatory marketing’ behind menthol cigarettes and how a ban could save Black lives

The FDA announced Thursday it hopes to ban menthol in cigarettes and cigars, citing its particularly harmful impact on Black communities, to whom they were heavily marketed. William Brangham has more on the FDA’s move and discusses it with Delmonte Jefferson, the executive director at The Center for Black Health & Equity — one of many groups that had been pressuring the FDA to take this step.

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